"This movement was inspired by European Avant-Garde early modern approaches and from this the Americans developed a unique and personal style which was very simplistic. Artists and designers merged organic shapes with simple geometry. The look of graphic design was changed through advancements in photography, typesetting and printing techniques and designers started to cut up type and images to glue down onto mechanical boards."
"Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy."
" (1) Pop Art is one of the most “popular” art movements of the Modern Era. The pop art movement started as a rebellion against the Abstract Expressionists, which were considered to be pretentious and over-intense. (2)Pop Art is an art form that reflected a return to material realities of peoples’ everyday life. It actually means the return to popular culture, thus the name “pop.” This art derives its style from the visual activities and pleasures of people: television, magazines and comics"
"The term “Kitsch” is a German word meaning “in bad taste.” In the arts, kitsch is used to describe art that is pretentious, vulgar and displays a complete lack of sophistication. On the other hand, camp—the idea that something is so bad that it’s good— is an accurate description of 1950s American Kitsch."
"The psychedelic movement began in the mid 1960’s and had an effect, not just on music, but also on many aspects of popular culture. This included style of dress, language and the way people spoke, art, literature and philosophy."
"Post-Modern design had began in the late 1960’s, it was formed and had gained popularity in America and the US. The movement was a reaction of a newer generation of open minded people who were free thinking and creating completely new radical ideas that was against modernism which they found to be a boring, simplistic approach to design. They also wanted to ridicule ideas of anything political in a sense like the dadaist approach but with less of a shock factor in my opinion."
"The label “digital” is an attempt to label the graphic style which emerged in the 1990s as a result of the revolutionary changes in computer technology. Digital style is not a historical movement since it is happening right now. The term “digital” will be replaced once this trend has ended and historians can view it in perspective."
"The term “Grunge” was first coined to stand for a specific type of music, influenced by punk, rock and heavy metal. The design itself takes on the rawness of punk and rock, and incorporates real life imagery inspired by the urban and industrial scene – it’s very stylistic, less uniform, and is easily recognizable. When you hear the term ‘Grunge Design’ you probably associate it with something that is disorganized, dark, gritty and a bit radical."
"It might sound audacious to think that Microsoft, the arbiter of uncool, was at the forefront of design a few years ago. But it was. It turns out the company’s decision to focus on “flat design,” a type of visual scheme where everything has a smooth and even look, was a few years ahead of the rest of the technology and user interface industry."