Futurism 1900-1930 Eclectic, Offset Text, Cubist Influence
"This movement can be traced back to a particular man and location. Filippo Tommaso Marinetti founded this design trend back in 1909 in Milan... Described for the first time in his Futurist Manifesto, Futurism was envisioned by Marinetti as a stalwart rejection of everything that made up the past."
"Futurists were well versed and practiced in nearly every field of art including painting, ceramics, sculpture, graphic design, interior design, theater, film, literature, music and architecture. It was a movement that particularly despised not just certain aspects of classical antiquity, but everything that was not totally new."
Early Modern 1910-1935 Geometric, Minimalist
"De Stijl was anti-emotion, concerned only with formal aesthetic problems. The most widely know painters of the period are Piet Mondran and Theo van Doesburg. Their style is the epitome of de Stijl, with straight black lines set at right angles to one another and a careful asymmetrical balancing of primary colors. The reduced components of line, plane, and color strongly influenced graphic design."
"Bauhaus was an influential art and design movement that began in 1919 in Weimar, Germany. The Bauhaus school, founded by Walter Gropius, launched a new way of thinking. Six months after the end of World War I, the school encouraged artists and designers to use their talents to help rebuild the broken society. The Bauhaus grammar — a triangle, a square, and a circle — evoked this back-to-the-basics mentality."
Heroic Realism 1910-1940 Realistic, Ideal Focus
"Defining Features: (1) Frequently associated with propaganda; message-driven (2) Human figures are often types or symbols related to image’s message, often in demonstrative positions in extreme foreground (3) Bold, primary color palette; lots of red (4) Realistic – albeit idealized – imagery (5) Themes of strength, service, honor industriousness"
"Seen especially during World Wars I and II and with the rise of various totalitarian regimes in the 20th century, propaganda graphic design is usually political in nature and depicts people, concepts, and goals as heavily idealized. From a pure design perspective, propaganda art can be overwhelming, as it idealizes and stylizes the ordinary into something much more grandiose to rally support for causes or gin up national fervor against something."
Art Deco 1920-1940 Geometric, High Contrast
"Symbolized by geometric skyscrapers and lavish lines, the Art Deco era was one of the most iconic, design movements from the 1920s to the 1940s. The term art deco derived from the 1925 Exposition Internationale des Arts Decoratifs Industriels et Modernes. While this term is well known today, the coined phrase didn’t become popularized until 1968."
"Art Deco is a form of design, visual arts and architecture which came to prominence as a symbol of luxury, wealth and sophistication in challenge to the austere influence of World War I. A diminutive of Arts Décoratifs, the name was taken from the 1925 Parisian exhibition titled ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’ which was the first to feature works of this style."